Social media offer a different way to encourage discussion amongst members of a class, or even students from different classes. Some of the most thoughtful online content comes from introverts who are not eager to speak to a crowd, even just a class-sized crowd. It's a great way to use written communication, with pauses for thought, and yet communicate socially.
Compared to a website or blog, social media can also be a way for families to sign up for essential information. This is probably more often a school-related use than a middle-school-math-teacher-related use.
(I can see the possible usefulness of Facebook, but I hate it for historical reasons and am still boycotting it.)
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